[central_va]

What is “NIL”?

[volare737]

Name, Image, Likeness.

[Enterprise]

NIL is Name Image Likeness. Here's an explanation that is much better than I can give:

What is NIL? Everything to know about the NCAA rule allowing college athletes to get paid

"Student-athletes can be paid for their autograph, developing their own merchandise, promoting products or services, and event appearances due to their personal celebrity. Now, athletes are starting their own brands, endorsing brands, and becoming their own brands."