Sounds like a thankless task; the rats, after all, have Tampon Timmy.
It was how he won in 2016. He turned out people in favor of draining the swamp, which means creating total upheaval in politics and erasing anyone with a political history. There is an enormous number of people who will support that.
Now there are two contrasting realities about the numbers on this. There is a famous saying . . . You show me a candidate who is depending on new voters and I will show you a loser. And the contrasting reality to that is that turnout is 70% and maybe a bit lower.
For those who don’t understand terminology, turnout is the percentage of people who are registered to vote that actually do vote. Yes, that excludes adults who are eligible to vote but did not bother to register, so there’s even more ore to be mined.
That’s why the messaging should be upheaval, swamp training and absolutely not anything about taxes or spending or really even foreign policy. If those arrays of verbiage was going to attract that particular batch of people to vote it would have already done so.
One of the great frustrations as a young hitchhiking drifter who engaged in political discussions in every bar he went to around the nation was meeting all those old guys in their 30s who were so passionate and adamant in their conservative political views but who had never registered or voted and probably never would, it was like that everywhere I went, over and over, and over.
Deer hunters need to take 1 hour break from sitting in a tree stand and vote.
White men elect presidents.
Quoting/Paraphrasing Rush Limbaugh.