They make good products that have been given excellent support for longer than other companies do. Their products have been in short supply for various reasons which caused a huge markup in prices that is taking a long time to recede. It is incredible to me that the GPU in a gaming machine typically costs more than the CPU.
Last night I was working on sharing a Quadro M2000M card in a virtual machines. The card was released in 2015, but drivers that were released a month ago still work with it.
They are riding the AI wave, which depends mainly on GPUs.
The GPU I use for my engineering and design software are a good 5 times more than the rest of the box.
I should have bought stock years ago. But I invested in machinery and materials. Then, when things were going fabulous, kung flu shutdowns and Chomo Biden wiped out my entire sector. Good times....