Inevitably, the narrative has settled on it being the fault of bigoted customers and not the clumsy and ill-timed intrusion of corporate advertising into the takeover of women's sports by biological men. That issue isn't going away, it's getting more intense, and the WaPo writers, like all the other good little line-toeing proggies, have their eyes resolutely shut to it, apparently under the premise that if you can pretend that men are women you can pretty much pretend anything.
Taking a step back and flying up to a ten-thousand-foot view, I think this is what happened. People, by that I mean the 98.5% of “normal” people are truly pissed off about the whole trans thing. It isn’t about “trans” people cross dressing, nobody cares. It isn’t about “trans” people getting life altering surgeries (and then committing suicide.) Nobody cares. It’s about a. being forced to participate and celebrate this idiocy. Normal people care. And b. it’s about “trans” people forcing their ideology onto children. Normal people care. A. and b. were fomenting deep in the psyche of normal people and normal people were angry. ANGRY! Then the unbelievably stupid Anheuser-Busch sponsorship of this idiocy hit America where it lives and plays, and the normal people exploded. The reason this is not going to blow over is because normal people are angry, and this is the hill they decided to die* on.
* By no means do I think this is a losing fight. I think this is where normal people decided they wouldn’t be pushed one more inch. BTW, this is a death knell for every Democrat who doesn’t quietly climb down off the support of the alphabet people...at least the T people.