How ?
Contrary to popular belief, multinationals are not in the business of making money for their shareholders, they are focused on maximizing stock value, which in turn requires them to make Wall Street analysts and Hedge Fund managers happy by pushing ESG/Globalist propaganda and LBGTQRSTUVWYZ social norms.
There are a host of business and ventures I do not spend my money on any longer.
I’m sure I alone don’t affect anyone’s bottom line.
HOWEVER, I am ignoring the woke liars and being very happy about it.
If 100s, 1,000s or 100s of 1,000s join me, that’s great.
Still, I’m not watching/reading/listening/participating, no matter how popular or unpopular they are.