The next generation of athletes can learn to code...
It’s been this general trend of making the presentation of sports on TV, all sports, more geared towards the female audience.
Just compare the broadcasts of football today compared to back in the 1970s. And then they had to start adding female sideline reporters.
LOL, I always think of this classic from Bear Bryant...
https://www.youtube.com/watch?v=MTVvKHvSp_o