Look at what happened to Megyn Kelly and Shephard Smith. Liberals refused to watch them because of their association with Fox. Why watch them when there are so many other liberal pundits out there? And at least Megyn has come crawling back to Trump. But too little, too late.
You're right...the 'association' hurt them. But the other thing that hurt them was they weren't that good to start with.
They just 'looked good' because FOX hires on the cheap... Put most of the FOX daytime liberal 'talent' on a real network and they'll wither, dry up and blow away'... Even worse it looks like Chris Wallace is hiring the bimbo daughters of liberal friends... cheap pay and perky fills the dead air. Dreadful. FOX had it so easy and they just keep throwing it away...