[Southside_Chicago_Republican]

Many of their hosts were openly hostile to their conservative audience.

It's like the old joke about the dog food company that mounted a massive PR campaign for a new product, only to see sales collapse. The executives got together to figure out what happened, and one man offered this suggestion: "Maybe the dogs don't like it."

[MayflowerMadam]

“Maybe the dogs don’t like it.”

Perfect analogy.