The PR firm is probably not there to get the old audience back. FOX took a leak on the carpet in the house and it is not likely they’ll be let back in anytime soon. They are probably trying to figure out how to get an audience like “The View” or “Oprah.” It will be all slick and no substance. Murdoch’s sons didn’t want a conservative station anyway. They wanted a station that allows them to look big and commiserate at the COCKtail parties in Georgetown with the Washington Post crowd.
Good riddance. I stopped watching them initially in 2000 after they declared Florida for Gore. I went back to them on 9/11, and watched periodically until Obama got elected. I couldn’t stand seeing his face on TV everyday, and ended my relationship with Fox News at that time. I don’t watch any cable new programs. Been here 23 years, and this place is home to me until I die.