I think they will be following the JC Penney model.
JC Penney ticked off middle American with “two mommies” on the cover of their catalog.
They did not repeat the error, but it was fatal—could not be fixed.
It is very hard and expensive to fix it. Especially in the PC environment, when it is really impossible to apologize publicly for “two mommies”.
The Coke is the only example (heck how many years ago was it) I can think about when the management undid their mistake, went on massive apology tour and fully recover.
We are still buying Coca Cola (now Classic).
Similar mistakes usually ended up in a lot smaller companies, if they even survived.