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Ratings for anchor Shephard Smith’s new CNBC show continue to roll in, and the former Fox News standout appears to be struggling with the new gig.
Smith worked as a Fox News anchor for 23 years before abruptly ending his career there in October 2019. The long-time anchor got a new gig at CNBC and his show “The News with Shepard Smith” premiered in September.
With a month now under his belt at CNBC, Smith’s ratings have continued to plummet, according to Nielsen Media Research data. “The News with Shepard Smith” has consistently been at the bottom of the barrel for 7 p.m. cable ratings and averaged 269,000 viewers between Sept. 30 – Oct, 23.
Smith’s 7 p.m. CNBC show also placed behind multiple shows, including Fox News’ Martha MacCallum, CNN’s Erin Burnett and MSNBC’s Joy Reid for that time period. The show even ranked lower than repeats of “Lou Dobbs Tonight” on Fox Business, which drew in 307,000 viewers, the data showed.
The former Fox News anchor had 343,000 total viewers for week one and 268,000 for week two. Week three continued the downward trend with 254,000 viewers and week four garnered just 242,000, according to Nielsen data.