A lot of higher end companies like to be in the city. While not having anything like the housing problems in San Fran or NY, the housing inside the I-285 perimeter (close to the city) has gotten really pricey.
In 1996 I bought a Cape Code style house, 900sf downstairs and 350sf in an expanded attic, for $114,000. This was in a modest working class neighborhood. Zillow now has an estimate of $427,000. This was in the north section of Chamblee about 15 minutes to Buckhead via Peachtree Industrial. A good location, but never would I have dreamed those little 1950’s era houses would go above $400K.
my oldest son and his wife bought a house in Chamblee near St Pius. They bought a modestly fixed up flip two Septembers ago. Now it’s already worth $150k more than the $340k they paid.
Regarding downtown/midtown NCR located their new HQ right rhere as well.