this “reporter/journalist” did not bother to read the product description... The description says:
“...This load is designed to penetrate deep (4 to 6 feet) in a straight line, through flesh and bones and that flat nose does considerably more terminal damage, as it crushes its way through tissues, than a round nose bullet does as it slips and slides it way through tissues and that crushing action, keeps the bullet nose forward and ensures very deep straight-line penetration. Round nose bullets tend to get sideways as they slip and slide through tissues and this often causes them to veer off path. This bullet is designed to crush through a large bear skull, coming and going.”
https://www.midwayusa.com/product/101803111/buffalo-bore-ammunition-outdoorsman-9mm-luger-p-147-grain-hard-cast-lead-flat-nose-box-of-20
4-6 foot penetration into bone and flesh from a 9mm +p?
Crushing is so much more graphically entertaining than slipping and sliding but call me very skeptical.