This is a death blow to Ford.
Cars are important to build and maintain brand loyalty. Many older folks, (including myself), want a car because it’s a little cheaper, and easier to drive.
Younger people buy small cars because it’s all they can afford.
Ford is doing the equivalent of the guy in the commercial who has 14 drivers in his bag. Ford is in big trouble.
Compacts and sedan sales are getting clobbered with maybe the exception of luxury sedans. People are buying the smaller crossovers instead.
Buy a small 4WD/AWD SUV and a utility trailer.
Beat the trailer up when you have to haul junk. The rest of the time you have a fuel efficient, easy to park passenger vehicle.
My current combo is a 2004 Honda CR-V with a 5x10 trailer. Previous was a Subaru Legacy Outback. The Honda is rated 1500lb tow capacity in the US. In England, it is rated 1500kg. I called American Honda HQ to ask about the discrepancy (My CRV was built in England). Honda HQ said, “Oh, we have more lawyers.)
I pulled a 2WD Escalade & trailer out of the mud last month... uphill.
Northern Tool has me drooling over their new 6x12 Aluminum utility trailer!!!
Problem is that you’ve got bigger and/or older folks who can’t fit in, get in/out of those tiny sardine cans auto makers are forced to crank out to get their CAFE numbers. We’d love to go back to at least one sedan, but I can’t fit in one.
Last good sedan Ford made was the Crown Vic/Lincoln Towncar on the Panther platform. Then they started shrinking the cars, cutting quality.
Compact and subcompact crossovers are easier to drive and get in and out of than a car, and nominally more expensive.
Not for nothing, but did this guy ax the EV cars too? I can see that EVs will probably replace the small car before long. Lots of new money spent on the tech, and the tech is coming around quickly.
You’d think the boards of these companies would know better. Whatever. Nothing lasts forever (beside the love of God).