One could concluded that the purchase of Whole Foods by Amazon was not about running the chain ...
It was about running it into the ground
I think whole foods is a test bed. I believe their goal is to delever “JIT” groceries to people’s homes via customer online orders first, and then including interconnectivity of the internet of things later. i.e. refrigerators that automatically order food for you, or you use a panel on the refridgerator (or connected phone app) to order milk when you notice you are out, with a “must be delivered by” date, allowing them to combine individual items into one order.