The link in my tagline is to an old booklet from 1939, and talks about FDR and the New Deal. It is still very much the blueprint these 70 years later.
Excerpt (I cut out a LOT. But the entire booklet is very interesting):
PROBLEM THREE TO MOBILIZE BY PROPAGANDA THE FORCES OF HATRED
“We must hate,” said Lenin. “Hatred is the basis of Communism.” It is no doubt the basis of all mass excitement....
The first principle of all is to fix the gaze of hatred upon one object and to make all other objects seem but attributes of that one...
Therefore a number of different internal enemies must always be regarded as one in such a way that in the opinion of the mass of one’s own adherents the war is being waged against one enemy alone. This strengthens the belief in one’s own cause and increases one’s bitterness against the attackers.... And the purpose of revolutionary propaganda “is to arouse hostile attitudes toward the symbols and practices of the established order.”...
It may be however that people are so deeply attached by habit and conscience to the symbols of the established order that to attack them directly would produce a bad reaction....
For example, if the propagandist said, “Down with the Constitution!” — bluntly like that — he would be defeated because of the way the Constitution is enshrined in the American conscience. But he can ask: “Whose Constitution?”... He can ask: “shall the Constitution be construed to hold property rights above human rights?” Or, as the President [FDR] did, he may regretfully associate the Constitution with “horse-and-buggy days.”
The New Deal’s enmity for that system of free and competitive private enterprise which we call capitalism was fundamental. And this was so for two reasons, namely: first, that its philosophy and that of capitalism were irreconcilable, and secondly, that private capitalism by its very nature limits government....
To have said, “Down with capitalism!” or, “Down with free private enterprise!” would have been like saying, “Down with the Constitution!” The attack, therefore, had to be oblique.
In his first inaugural address, March 4, 1933, the President said: “Values have shrunk to fantastic levels; taxes have risen; our ability to pay. has fallen;... the withered leaves of industrial enterprise lie on every side; farmers find no market for their produce; the savings of many years in thousands of families are gone. More important, a host of unemployed citizens face the grim problem of existence, and an equally great number toil with little return.... Yet our distress comes from no failure of substance.... Nature still offers her bounty. Plenty is at our doorstep, but a generous use of it languishes in the very sight of the supply. Primarily this is because the rulers of the exchange of mankind’s goods have failed,... have admitted their failure and have abdicated. Practices of the unscrupulous money-changers stand indicted in the court of public opinion, rejected by the hearts and minds of men.... They know only the rules of a generation of self-seekers.... Yes, the money-changers have fled from their high seats in the temple of our civilization. We may now restore that temple to the ancient truths. The measure of that restoration lies in the extent to which we apply social values more noble than mere monetary profit.”
There was the pattern and it never changed. The one enemy, blameable for all human distress, for unemployment, for low wages, for the depression of agriculture, . for want in the midst of potential plenty — who was he? The money-changer in the temple. This was a Biblical symbol and one of the most hateful. With what modern symbol did this old and hateful one associate? With the Wall Street banker, of course; and the Wall Street banker was the most familiar and the least attractive symbol of capitalism.
Therefore, capitalism, obliquely symbolized by the money-changer scourged out of the temple, was entirely to blame; capitalism was the one enemy, the one object to be hated. But never was it directly stacked or named; always it was the old order that was attacked. The old order became a symbol of all human distress. “We cannot go back to the old order,” said the President. And this was a very hateful counter symbol, because the old order, never really defined, did in fact associate in the popular mind with the worst debacle in the history of capitalism.
It was never the capitalist that was directly attacked. Always it was the economic royalist, the brigand of the skyscrapers, the modern tory — all three hateful counter symbols. The true symbols of the three competitive systems in which people believed were severely let alone. The technique in every case was to raise against them counter symbols. Thus, against the inviolability of private property was raised the symbol of those who would put property rights above human rights; and against all the old symbols of individualism and self-reliance was raised the attractive counter symbol of security.....
Is this the reference The Roosevelt Myth in your tag line?