The most loyal customer demographic for the Sears brand has been white, male, senior. They voted 90+% for Trump.
They recently sold “Craftsman” trademark brand.
The Sears Hometown franchises that had so much potential have been raped to the point that most are for sale or closed.
Their senior management team is now called the “Suicide Squad”
They are also known as The Undertakers.
The senior management at Sears is too busy feathering their own nest to effectively manage the company. I have had great success with Sears products and service but their reliance on big box stores has worked against them.