[Tilted Irish Kilt]

RedWulf :" Instead they chose to stick to film. Some companies innovate and some companies die."

Actually , Kodak is experiencing a resurgence in film production and usage.
There are many movie producers that are returning to large rolls of film as they can do more artistic creativity on film that is only moderately successful with digital.
So, they are redeveloping their niche in the 'artsy-fartsy' world; not sure that it will be enough to sustain the production of an era gone bye, but it's a restart.
You are right that they didn't do a timely jump into digital photography, and they paid dearly for it !

[Personal Responsibility]

“So, they are redeveloping their niche in the ‘artsy-fartsy’ world; “

This is exactly what happened with Apple. Then, iPods, iPhones, iPads and billions of dollars in value later...