The fish rots from the head. Goodell is getting pressure from the SJWs and liberal elites. The objective here is to marginalize the game. Goodell is the GOP of sports.
When you boycott the NFL, you are boycotting your communities, your local taverns, your buddies, and even your families. That's what the Left wants. They have been trying to destroy the game for over 100 years (starting with when they asked TR to ban the game; TR ordered the league to make it safer) and now they have an avenue to destroy it.
The concussion controversies, the ex-players, and now the SJWs. All of this is by design. So go ahead and boycott the NFL - but remember the old saying. First they came for the NFL, and I did not say nothing....Next it'll be conservative media outlets, TV shows and movies....
The NFL has the power to fight this. They surrendered.