[central_va]

A very poorly worded headline.

[SpaceBar]

A very poorly worded headline.

Agreed, the headline suggests Cain thinks Trump is a racist. You have to delve into the article to find out it's the very opposite. And from an outfit called the Conservative Tribune, you have to wonder who's side they are really on.

[5th MEB]

Worded that way deliberately.
If all you were able to catch on your way by was “Herman Cain-—Trump Remarks-—I Know What A Racist Looks Like”.
See the difference; a quick glance at the headline, without a complete read gives you an entirely different message.
The words that are meant to jump out at you are; Herman Cain (a black past presidential candidate), Donald Trump (a white current presidential candidate), “I Know What A Racist Looks Like”, a statement of fact.
Pretty simple technique actually.
Works just about all the time on the low info and the stupid.