Maybe you missed these stories in your local paper?
:-)
http://www.nydailynews.com/life-style/fashion/beards-style-comeback-article-1.1421137
http://www.nbcphiladelphia.com/news/local/Beards-Are-Making-A-Comeback-283365521.html
https://mbbeard.com/2016/04/viking-beard-beads-making-comeback/
Conflating the trends you've painstakingly cited with that of our OWN EYES as seen on TV commercials is doesn't work.
Maybe you can stake out all those other magazine articles where another new "trend" (as used in TV commercials) is stupid, pudgy, nerdy, effete white men and overwhelmed simpleton dads.