I know because I'm having that same problem. :-)
I have middle ear damage from Meneer’s Disease in one ear. They wanted $1900 for a hearing aid. Wife and I looked at each other and shook our heads. Tech/owner said ‘Cost too much?” “Yes, budget is $1000.” He left, came back, and the hearing aid was miraculously reduce to $1000.
Don’t be afraid to negotiate the price with these independent companies. The profit margin is as bad as pharmaceutical companies.