True, and no one can even define a consistent conservative position on the key issues of immigration, trade, and even foreign policy. That's why the almost constant talk of supporting the 'conservative' candidate in this race falls more and more deaf ears.
I think you nailed Cruz's problem right here. At issue is the word "Conservative" has a bad perception in the minds of many thanks to the damage the GOPE has done to it.
Joe six-pack sitting at home hears how bad Conservatives are on the boob-tube (TV) and then hears Ted Cruz calling himself a Consistent Conservative and BLAMMO! Instant turn-off.
Joe six-pack may be pissed off at what's going on in the country and may actually agree with Ted Cruz, but he's heard that word "Conservative" which is getting trashed about on the idiot box (TV) so he wants no part of actually listening to what Ted Cruz has to say.
This is yet another example of why I say: when the revolution in this country finally starts, the lying, liberal lamestream media must be the FIRST casualty, so that the truth of the cause of the revolution actually gets told.
First the media. Then the politicians. Then the judiciary. Start over with a clean slate. Good luck America!