Exactly. That’s why it’s so effective.
There are dozens of Cruz folks running around who literally believe that if you don’t vote for him, then you hate Jesus and America. You can’t be a Christian if you vote for Trump. If you don’t support Cruz, then you’re denying God’s will for America. Etc. etc.
Don't you know when you refer to The Face of God, it is "Ted Cruz May His Name Always Be Blessed"?