Even my wife, who rarely follows politics, has noticed this.
She said to me the other day that other than “I’ll build the wall”, Trump doesn’t say anything specific. Just that “It’s gonna be great”. He’ll have a “great” Obamacare replacement, he’ll get “great deals” against China, Mexico, etc. He’s going to make the military “great”, everything will be “great”, America will be “great”. Great in what way? Great how? He never specifies. He just let’s the listener fill in the blank of what they think great is, and they think that’s what Trump meant.
Maybe other people actually read his position papers.