Check with the NFL on jersey sales nationwide. Cam is #2. I’m sure he’s loved in South Carolina even though he plays for a North Carolina team.
Charlotte suburbs run into South Carolina, and they're the Carolina Panthers, not the North Carolina Panthers. I'm sure there are a fair number of Falcons fans in the western part of SC, though. Atlanta's closer to them than Charlotte.
Suggest you read these two threads. The sentiment on this guy seems universally negative.
http://www.freerepublic.com/focus/f-news/3394242/posts
http://www.freerepublic.com/focus/f-news/3394226/posts