Could you explain it a bit or provide a link? I’m not familiar with it. Thanks!
Can’t really do links from my phone, but if you run the following google searches:
Obama catalist
Romney orca
You’ll end up with a lot of links.
The two best ones, IMHO are the Breitbart article on how Romney’s Orca system collapsed on election day, and the PJ Media one on Catalist. There’s plenty of supporting articles out there, but those two provide the best and easiest to understand analyses.
The PJ Media article on Catalist is really something else, since it describes the ability to use people to conduct political surveillance on their neighbors, then turn the product of that surveillance into retail political tactics to target neighbors on a micro/individual level.