Phil, interesting you’d mention Cass Sunstein. Remember on Sept 15 of this year Obama’s executive order creating the Social and Behavioral Sciences team? They’re now directing government agencies to use behavioral sciences to improve their programs and operations based upon Sunstein’s concept of the “Nudge”. Buckle up... here’s the link http://www.forbes.com/sites/beltway/2015/09/16/obama-nudge-government/