“Competing product” = Subwing.
Cost is over $300, and is inferior in every way to a balanced dive plane made from a scrap of plywood.
https://www.facebook.com/subwing?fref=ts
Anyone with a boat and clear water can enjoy this. Of course, it helps to have a rather nice steel cutter to do it. :) At 3 knots the fun never stops.
I'm thinking you could make a mold and produce them from tough plastic for real cheap.