30 DAYS AFTER THE UPGRADE YOU CAN ROLL BACK.
Basically go to
1. Start -> Settings -> Update & Security -> Recovery.
2. Select "Go back to Windows 8.1", then "Get Started
3. You will be asked a couple of questions about rolling back, then it the restore begins.
The restore was fairly quick AND restored all data.
Tom's has a good write up w/ screenshots here: http://www.tomshardware.com/faq/id-2738057/uninstall-windows.html
/edit...”Up to 30 days after the upgrade you can roll back”
Bookmark.