I bleed Ford Blue. But they are ALL pricing themselves into a problem.
A lot of the pricing has to do with federal mandates.
I just had this conversation with a friend of mine. If the auto manufacturers could produce a compact car from circa 1965 (Dodge Dart, Ford Falcon, Rambler, Nova, etc) just as it was from the factory in 1965 with ignition points, carburetor, 3 on the tree, and drum brakes; what would the price point be and what would the sales numbers be? I contend that it would sell in huge numbers as the styling is better than anything else out there, it would be cheaper to fix as there is no electronic componentry and the price point would be far lower than the new vehicles due to the simplicity of production.
That is IF the Gubmint boys would allow them to produce such a vehicle.