The problem is that when the “Big 3” had the lions share of the domestic market they built crappy cars. Toyota, Nissan, and Mazda changed all of that. Further, Hyundai lowered prices in the entry level and kept prices from escalating above the rate of inflation.
with a 35% tax on imported cars it will increase the domestic sales, but it will be at the expense of quality.
People often ask why there are no more small pickups and no more cheap pickups. There is a 25% tariff on imported trucks, so small trucks sold around the world can’t compete here. The manufacturers here don’t want to cut into the profit margin on the ever increasing in size and expense pickups they sell now.