So Uber is a service company that you use instead of your personal vehicle as a type of ride share ?
I can see this working in a major city where the cost of owning a car is far more than a car payment and fuel...
It is used in the medium size town I live in near Chicago as an unregulated alternative to taxis. The only advertising is apparently internet and they use their own vehicles. I wouldn’t get in a car with that type of arrangement but that is just me...