Probably the same one who came up with the idiotic term "metrosexual."
I was thinking of that ... both terms are idiotic; the described behavior has nothing to do with sex.
Seriously: First time I saw the term "metrosexual", I thought it would have something to do with a weird fetish involving city buses.
When I first saw the headline "Paris Hilton Sex Scandal" I wondered what the French were up to ...