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Lego to scrap Shell deal after Arctic protest [by Greenpeace]
Houston Chronicle ^ | October 9, 2014

Posted on 10/09/2014 9:15:40 AM PDT by Cincinatus' Wife


From Greenpeace’s “Save the Arctic” page.

COPENHAGEN — Danish toy maker Lego said Thursday it won’t renew a deal allowing Shell to hand out Lego sets at its gas stations in some 30 countries, following a viral campaign protesting Arctic drilling.

Environmental activists Greenpeace launched in July a video showing an Arctic landscape with a Shell drilling platform made of Lego bricks covered in oil.

Lego CEO Joergen Vig Knudstorp said the protest “may have created misunderstandings among our stakeholders,” adding the company didn’t want to be embroiled in the environmental campaign.

The world’s largest toy maker “should never have become part of Greenpeace’s dispute with Shell,” Vig Knudstorp said. He added Lego had urged Greenpeace to have a direct conversation with Shell.

Under the deal Lego signed with Shell in 2011, toy sets are distributed to customers filling up with minimum 30 liters (7.8 gallons) of gas. The privately owned company said it would continue to honor the contract with Shell until it expires. It did not say when that would be or provide financial details, but noted it was a long-term promotional agreement.

Shell said the deal had so far been a success, and would continue with plans to roll it out in more countries....

(Excerpt) Read more at fuelfix.com ...


TOPICS: Business/Economy; Computers/Internet; Music/Entertainment; Politics
KEYWORDS: environmentalism; globalwarming; green; lego
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To: VanDeKoik

I had a bunch of the Lego Exxon sets as a kid. Then picked up a bunch of the promotional Shell kits for my kids. But I don’t think I’ve seen a Lego Shell promotion here in the US in at least 10 years.

But at least my kid’s Lego City has three gas stations (Exxon, Shell and the ever-present Octan) that allow market-based economic competition, rather than a corportist monopoly.


21 posted on 10/09/2014 10:06:19 AM PDT by tanknetter
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To: wally_bert

You know when I get home tonight, in honor of this, I’m going to build a Greenpeace boat with my kids then have a team of well-equipped French mercs sink it.


22 posted on 10/09/2014 10:11:20 AM PDT by tanknetter
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To: thackney

If I had the weight of Shell to toss around I would throw it at Lego. Just for giggles. I would also ridicule Greenpeace into the ground with my own videos. Maybe I’d just go ahead and break the contract with them, and pick up some Lego off brand, and hire some misfit conservative after poaching him from the Lego design team. I don’t know. It would be epic though.


23 posted on 10/09/2014 10:16:27 AM PDT by FreedomStar3028 (Somebody has to step forward and do what is right because it is right, otherwise no one will follow.)
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To: FreedomStar3028
If I had the weight of Shell to toss around I would throw it at Lego.

Vengeance is rarely a good business practice. They are in the business to make money. That likely would cost them.

24 posted on 10/09/2014 10:43:00 AM PDT by thackney (life is fragile, handle with prayer.)
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To: thackney

Since vegans can’t figure out that their belts came from cows, why would you think that these ding-dongs are any smarter?


25 posted on 10/09/2014 11:39:36 AM PDT by Pecos (That government governs best which governs least.)
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To: thackney

Not when your product runs the world it isn’t. Like I said, poach their designers, cut the contract, invite a generic lego to sell at Shell. Happens all the time in the business world.


26 posted on 10/09/2014 11:49:12 AM PDT by FreedomStar3028 (Somebody has to step forward and do what is right because it is right, otherwise no one will follow.)
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To: FreedomStar3028

God Bless you, have a nice day.


27 posted on 10/09/2014 11:53:46 AM PDT by thackney (life is fragile, handle with prayer.)
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To: Cincinatus' Wife
I always thought that the Danes were intelligent people.

To bow to a scam like that...

OOps!
Our own people fall for the same hoax.
When did common sense become a super power?

28 posted on 10/09/2014 4:05:47 PM PDT by PATRIOT1876
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To: Cincinatus' Wife

Die, hippies!


29 posted on 10/09/2014 9:13:50 PM PDT by Tolerance Sucks Rocks (The mods stole my tagline.)
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