As I recall , wasn't she brought into the Martin/Zimmerman trial by Parks and Crump, as a "social engineer" ?
Social Engineer: effective use of media to sway public opinion, control the media language and press releases, etc...
also use of Facebook, Twitter and other personal media, interface with demonstrators, etc..
In essence, Reed uses the media to generate race-based sympathy for the Parks and Crump client of the hour. This pressures the authorities and the judiciary to tilt in favor of that client and taints the potential jury pool.
In addition to helping in the immediate case, the publicity no doubt helps Park and Crump attract clients for their booming personal injury practice.