You have to have something in the field. Sometimes, when I come up with what I think is a clever line, I use that as a new tagline.
But "cut and paste" doesn't always work too well. That's how you get strange characters (not specifically referring to myself here).
And there's a limit to how many letters you can use. My cleverness often has to be severely constrained in order to fit in a tagl
Oh yeah.
Fixing tagline...