I remember that Houston used to have “Owner Has Brain Damage” brand used cars.
The assumption was that you could take advantage of the intellectually diminished.
Just like ‘loose slots’ in Vegas or Owner Has Brain Damage in Houston, Ireland has a bookie, Paddy Power that might payoff even on a bet that you lost.
This sort of thing appeals to gamblers of a particular sort. It is positive advertising, of a kind.
And given the Obama wash of Euro-media, he probably thinks he has better chances of not paying off Romney punters than he really does.
Thats what I’m thinking. Hes hedging some free advertising on a bet he thinks will win.