I just saw a Romney ad on YouTube. Romney’s pitch was that both he & BO “care about” the middle class, but while BO’s idea of caring was to put people on welfare, his idea of caring was to create an economy in which people could get actual jobs that paid well. It was a very mild approach, not aggressive at all.
He needs to take a page out of Allen West’s playbook. His ads use unflinching perspective and cutthroat common sense.