All issues are social issues.
Perhaps, but as a good general picks his battles, a good politician will take good care to pick his campaign issues. I don't see that here.
His multi-paragraph screed on his website about how he's going to devote resources to battling internet pornography for example is a non-starter. If there is anything that any politician should be aware of at this moment in time is that the people want the government to keep its hands off the internet en toto.