Charisma worked for Reagan.
Integrity and conviction worked for Reagan.
Hey, i love charisma. Both palin and Cain have it. But the perfect candidate with gorgeous looks, twinkle-eyed charisma and a rocking sense of humor isn’t out there. And the main complaint about Santorum is that he lacks charisma. We can live without it.
He does have a dignified likability though; he becomes more charming as you get to know him. He has a little pleasing self deprecation about him.