[montag813]

The last several years, Judge Judy routinely crushes Oprah in the ratings. Yet, Oprah is a billionaire, many times over, and Judge Judy isn't. Why is that? Because advertisers will pay MUCh more for a viewer of Oprah's program than they will for a viewer of Judge Judy's program.

Not true, Oprah's rich syndication deals started 20 years ago. Judge Judy got her big deal just 2 years ago. It is richer than Oprah's. Give her time. Remember that Rush Limbaugh will likely be a billionaire within the next 5 years based upon his current contract. It takes time.

[OldDeckHand]

"It is richer than Oprah's."

No one makes more in daytime television than Oprah. In fact, it's not even close.

"Oprah's rich syndication deals started 20 years ago"

And Judge Judy's started 15-years ago.

Oprah makes more because advertisers want to reach the Oprah demographic more than they want to reach the Judge Judy Demo. Why? Because Oprah viewers are more educated and have higher household incomes - much higher.

It comes down to Q-ratings and very specific Nielsen demo groups. Even with Oprah's diminished ratings the last two years, she's still king - king of the $$$$.