[OldDeckHand]

"And he has the highest % ratings per time slot audience - even now - than any show on cable"

Ah, are you aware that his two main sponsors are Goldline and PetMeds. I don't care if Beck is getting a billion people an hour, no one, and I mean no one, wants to pay to advertise on his show.

Cavuto and Baier get all the auto manufacturers, IBM, Microsoft, etc.. - big name after big name, but Beck gets PetMeds.

Fox is a business FIRST. They owe it to their shareholders to maximize profits. Period.

[montag813]

Ah, are you aware that his two main sponsors are Goldline and PetMeds. I don't care if Beck is getting a billion people an hour, no one, and I mean no one, wants to pay to advertise on his show.

It is still $10k per 30 second slot. Do the math. He only makes $2 mil per year. The prior show in that slot was a ratings disaster.