I am not so sure that Beck was bringing in cash. His advertisers were very low level. It seemed like they ran the same 2 gold ads and the Jewish relief fund ad constantly. Just compare the quality of advertisers on the other channels at that time to Beck. You can have a massive audience, but if no one advertises, you may as well have one person. He is also losing Radio stations right and left. Just in my listening area he has lost WOR in NYC and 1210 in Philly. Once again, the ads were bad. "Fred's Discount Retread Tire" stuff. Just saying.
Hot potato you say.
1210 in Philly has been replaced by 1450 in Delaware. AND knocked off a LIB talk show.