Merchandising seems to be the "factor" now (he's using the pens he sells - and books, bags, doormats and shows with Beck). It's a regular circus now.
Agree, and I have only contempt for BOR and all of Fox news in how they reported the D.C. tea party in September. It was clearly over a million yet BOR and fox reported it as 70 thousand and BOR zeroed in on the 3 people there that had signs attacking Obama, joining NBC News in painting all tea partiers as racists.