Beck does not pretend to do his own research. He has said on his program that he has a staff of researchers.
It is easy to underestimate the role of the “salesman” which is what he basically is. A message, or information needs to be “sold” just like a product. This selling function is supremely important. I have seen many great ideas, but they remained unknown due to lack of a good salesman. Similarly, I have seen things like the “pet rock” rise to popularity. Same with singers and writers having an agent...many we never hear of are technically much better than the ones who leap to fame. To sell something is a talent and an integral part of all walks of life. Even in a job interview a person is in the process of salesmanship.
To have a product or information is one thing. To get the information “out there” is a whole different function and right now it is very much needed because the other side has been doing a GREAT job of selling their truly inferior ideas and presenting fiction as facts.
So why does he need to be deified for the content?