If anyone knows the answer for sure they should post what they've heard.
20 million individuals tuning into the show at some point during the week. It also includes folks like me who absorb every syllable coming out of his mouth and into the Golden EIB mic and finally out of my iPod..
>> I often wondered whether that 20,000,000 per week is the same 4,000,000 people listening 5 days a week or 20,000,000 “unique visitors” to use the Internet term. <<
I’m pretty sure it’s at least unique users over the course of the entire week. I’d love to know how that translates to TV ratings, which are the number of viewers at any given moment, averaged over the length of the show.