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To: Uriah_lost

WYDE-FM News Talk Information 1.8 1.6 1.5 1.0

They were dead last among existing radio stations and trending badly.

Numbers represent market share of the last four quarters with the most current rating last.

In order of ratings.

WBHK-FM Urban Adult Contemporary 11.1 12.3 11.6 13.5
WBHJ-FM Rhythmic Contemporary Hit Radio 9.1 8.6 9.4 8.4
WZZK-FM Country 4.5 5.3 5.4 7.7
WDXB-FM Country 7.2 4.8 4.6 5.9
WMJJ-FM Adult Contemporary 4.9 4.5 6.1 5.2
WBPT-FM Classic Hits 4.2 3.4 4.2 5.1
WQEN-FM Pop Contemporary Hit Radio 4.9 5.7 4.8 4.3
WDJC-FM Contemporary Christian 5.2 3.3 2.4 3.8
WJOX-FM All Sports * * 1.9 3.8
WENN-FM Alternative 5.6 5.4 5.0 3.4
WZRR-FM Classic Rock 4.8 5.1 4.5 3.2
WAGG-AM Contemporary Inspirational 2.4 2.1 1.3 3.0
WUHT-FM Urban Adult Contemporary 3.1 2.9 3.9 2.9
WAPI-AM News Talk Information 1.6 1.5 1.1 2.2
WERC-AM News Talk Information 2.5 3.1 3.1 2.1
WNCB-FM New Country 1.5 1.4 1.1 2.1
WYSF-FM Adult Contemporary 5.4 6.0 4.6 1.6
WSPZ-AM All Sports * * 3.2 1.3
WATV-AM Urban Oldies 1.2 1.4 1.5 1.2
WJLD-AM Urban Adult Contemporary 1.2 1.3 0.9 1.0
WYDE-FM News Talk Information 1.8 1.6 1.5 1.0
WPHC-FM Southern Gospel * * * 0.8
WLGD-AM Oldies * * * 0.4
WAYE-AM Religious * * 0.5 *
WJOX-AM All Sports 2.1 2.7 * *
WKLD-FM Country 0.4 0.5 0.4 *
WRAX-FM Alternative 2.3 2.1 * *
WRTR-FM Classic Rock 0.4 * * *
WXJC-AM Religious * 0.5 * *
WZGX-AM Mexican Regional 0.7 * 1.0 *


9 posted on 06/29/2007 2:24:26 PM PDT by Vision ("Blessed is the man who trusts in the Lord, whose confidence is in him." Jeremiah 17:7)
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To: Vision
I know that the rating do not look to good for WYDE-FM 101.1 The Source. The thing is, WYDE is a 100,000 watt station that can be heard in the whole state of Alabama. While a 1.0 rating in Birmingham is bad, if you combine it with all of the other markets it reaches I wonder what the total ratings would be. I guess I knew they were in trouble when they started playing 30 to 40 public service announcements per day and never seemed to have any new advertisers. I heard that they were moving to 92.5 FM in Birmingham, but I can not get that station in north Alabama. I guess if I want to listen to Matt Murphy, I will need to listen online.
15 posted on 06/29/2007 3:56:34 PM PDT by Timbo64
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