What is this "Christmas" the article refers to?
May the merry bells ring loudly and clearly for the reason of the season – Jesus! All else is peripheral, secondary and late in coming, let alone totally superfluous to the origin of Christ-Mass.
From that and some other info, it appears that they aren't afraid to mention Jesus' name - who knows, maybe they are sincere and not just capitalistically (is that a word?) motivated.
I read in some history book that this was some peagan celebration that happened before the religious holiday of Kwanzaa saved us all.