Hillary was always the brains of that operation.
And Hillary has spent enough time in red America to understand how to reach it. They got southern states before. They can do it again.
A point I always make again, and again, and again is that the religious conservative is the child and grandchild of a New Deal Democrat and the great grandchild of a William Jennings Bryan Populist. Once you get past cultural issues with them, they will listen to an appeal based on economic populism.